Project Description
Lotus
By remaining true to the ethos of founder Colin Chapman, Lotus stands alone as a brand dedicated to pure drivers’ cars. Innovative engineering, cutting-edge technologies and advanced materials ensure that every Lotus proves the value of achieving performance through light weight.
Reducing mass remains the most effective means of achieving a true connection between driver, car and road – a quality shared by every car to proudly wear the Lotus badge.
In 2022 Lotus revealed the Eletre, the world’s first all-electric hyper SUV to widespread critical acclaim. The Eletre takes the core principles and Lotus DNA from sports car design and engineering, evolving them into a desirable all-new lifestyle car.