Project Description


A brand with deep heritage, known for its rich and satisfying taste, GUINNESS® evokes a passion in us all, tapping into our inner spirit and defining what it means to be “Made of More.” The bold flavor and subtle layers of GUINNESS beer successfully translate into meats, seafood, snacks and sweets available within grocery and on-menu locations globally. A fashion-driven apparel and gifting program focuses on omni-channel distribution, offering premium lifestyle products around the world, including the GUINNESS store in Las Vegas.