Established in 2008 in Hong Kong, our clients have benefited from unrivalled industry insight and knowledge of brand management.
Global Trademark Licensing delivers a unique, specialist approach to brand licensing, through a range of fully integrated services, including:
Brand
RepresentationManufacturer
RepresentationMarket
Consultancy
Approvals
ManagementRoyalty
AuditTrademark
Protection
Our professional team has over 140 years of combined brand licensing experience across all major categories.
We build strong brand awareness and extended brand experiences through strategic & creative brand licensing.
Our History
A timeline of some of our key milestones:
2008
Established in Hong Kong, representing toy manufacturers and helping them to acquire western brand licenses
2009
Began co-operation with Mercedes-Benz
2011
Exhibited at the “Hong Kong licensing show”
2012
Exhibited at Nuremberg Toy Fair
2012
Opened office in Shantou, China
2014
Ranked in the top 25 of licensing agents for the first time / Number 1 in Asia (licensing.org)
2015
Opened European HQ in the UK
2015
Exhibited at LIMA Licensing Expo in Las Vegas
2015
Became Maserati’s full service licensing agency
2015
Became Jaguar Land Rover’s licensing agency
2016
Ranked 19th of licensing agents worldwide /
Still number 1 in Asia (licensing.org)
2016
GTL’s porfolio of brands now extends to 20+ brands
2016
Exhibited at the Shanghai Toy Fair
2017
GTL appointed by Formula 1 manufacturer McLaren Racing as full service licensing agency for toys and collectibles
2018
Began cooperation with Beanstalk in Asia
2018
Opened Southeast Asia office in Singapore
2019
Appointed by British sports car manufacturer Lotus Cars as full service licensing agency for all categories
2020
Ranked 15th of licensing agents worldwide
Number 1 in Asia (licenseglobal.com)
2021
Announced as full service Global Licensing Agency by London Electric Vehicle Company
2021
Became Global Licensing Agency for Scania AB
2022
Signed collaboration agreement with Retail Monster LLC to represent Carroll Shelby in Asia
2023
Appointed by Lambretta as Global Licensing Agency
2023
Became Global Licensing Agency for The Estate of James Hunt
2023
Appointed by Formula E for representation in the toys and collectibles categories
2023
Entered into a collaboration agreement with Golden Goose to represent Gulf Oil International in the toys and collectibles categories
We are here to help you grow your business
Through Creative Ideas, Innovation & Sheer Determination