Project Description


For over 170 years, STANLEY® has been synonymous with quality, innovation and value. From the “do-it-yourselfer” to the professional contractors, Stanley has a reputation for excellence and is the #1 preferred brand among end users of hand tools in the U.S. On top of it all, STANLEY®has over 325 billion brand impressions annually across multiple channels: TV, print, online ads, PR, sponsorships and consumer promotions. Stanley Black & Decker licensed products generate approximately $1.6 billion in retail sales annually, making SBD the 41st largest licensor in the world.