John Walker founded what is today the world’s number one whisky brand, sold in over 200 countries. It is a brand whose authentic personality still remains true to the founders forward thinking and passion for quality and excellence. Its slogan has been adopted and embraced everywhere as a rallying cry for progress, as encouragement in adversity, as a joyful expression of optimism and as the best piece of advice you’re ever likely to hear. The most important step isn’t your last… It’s your next. Keep Walking.